Labels are a bunch of bull*

a pretend stand of fast fashion

Last week I felt slightly bombarded by press on Vestiaire’s decision to adding to fast fashion brands they band. Vestiaire is a peer-to-peer resale platform focused on designer fashion. Vestiaire is far from the only one out there, just look at ThredUp, The RealReal, Depop and Poshmark. Not to mention all the brands that have started their own resale market place. There is a lot of talk about resale as sustainable and in the sense that it helps keep clothing out of landfills it is. Though the motivation is driven more by money than sustainability these days. The resale market is fast growing and is expected to reach $250 billion globally by 2027 (BoF).